Linkedin ads case study

Accounting Firm 

How we partnered with an award-winning accounting firm with a proven track record of serving hundreds of businesses through SMSF auditing

Category
Accounting Firm
Objective
lead generation
&
Brand awareness
campaign
LinkedinAds
About the campaign

The Background

We partnered with an award-winning accounting firm with a proven track record of serving hundreds of businesses through SMSF auditing

The accounting firm approached NIB Digital with the primary goal of expanding their client base by generating a consistent flow of qualified leads through effective LinkedIn advertising campaigns

The targeted audience for this advertising campaign included small and medium-sized accounting firms across Australia in need of SMSF auditing services.

What did we do

The Approach

Compelling

Ad copy

  • audience specific ad copy
  • Direct response copywriting
  • Ad copy a/b testing

Campaign Specific

Landing Page

  • campaign specific LP devolpment
  • End-to-end funnel build out
  • conversion rate optimisation

Advanced

Linkedin Advertising

  • high-value audience development
  • bidding & audience optimisaiton
  • multi-stage campaign development
Over the last 30 days

The Results

Cost
per lead
A$61.94
Ads
Click-through rate
1.9%
Average Cost per click
A$4.87

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