Google ads case study

Air Conditioning Service Company

How we partnered with an established air-conditioning company that provides high-quality installation, servicing, and repair solutions across its local community.

Category
Air Conditioning Service
Objective
lead generation
campaign
Google Ads
About the campaign

The Background

ZLC Air Conditioning is a reputable air-conditioning specialist offering installation, servicing, and repairs.

Their team approached NIB Digital with the goal of increasing high-quality inbound enquiries while keeping acquisition costs low and predictable.

Before working with us, ZLC was receiving inconsistent lead flow and paying higher-than-desired CPLs.

The objective was clear: create a predictable, scalable lead generation system through Google Ads.
What did we do

The Approach

Compelling

Ad copy

  • audience specific ad copy
  • Direct response copywriting
  • Ad copy a/b testing

Campaign Specific

Landing Page

  • campaign specific LP devolpment
  • End-to-end funnel build out
  • conversion rate optimisation

Advanced

Google Advertising

  • high-value audience development
  • bidding & audience optimisaiton
  • multi-stage campaign development
OVER THE LAST 30 DAYS

The Results

Cost
per lead
A$28.68
Return on investment
9.53×
# of qualified leads
51

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